Fender Japan Guitars: JV, Serial Numbers, Rare Models and Which One to Buy

Fender Japan guitars: which one to buy

Fender Japan guitars are the official Fender instruments built in Japan from 1982 to 2015, first at FujiGen and later at Dyna Gakki. They began as vintage reissues meant to beat the Japanese copy makers at their own game, and the best of them are still rated alongside Fender USA guitars of the same years.

This guide covers how Fender Japan began, what makes it different, how to read the model numbers and serials, the lines worth knowing, and which one to buy.

Fender Japan Quick Facts

  • Started: 1982, as licensed Fender production in Japan
  • Built by: FujiGen (1982 to around 1997), then Dyna Gakki
  • Most collectible: JV serial guitars (1982–1984)
  • Model numbers: body + year + price, e.g. ST57-115 = ¥115,000
  • Ended: 2015, continued as Fender Made in Japan

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Fender Japan History in Brief

In the 1970s, cheap but surprisingly well-made Japanese copies were threatening Fender, while CBS-era Fender quality had become inconsistent. So in 1982 Fender stopped fighting Japan and partnered with it: official Fender models could now be built there under license, with Squier launched alongside as the export budget line.

YearsWhat happened
1982Fender Japan begins; JV serial ST57 and ST62 built at FujiGen
1984–1987E serials; the six-digit format begins
1986ExTrad semi-custom series; F serials
Mid-1980sBoxer Series, including the 24-fret Performer
From around 1995Dyna Gakki production begins (Crafted in Japan)
2007Fully Dyna-built guitars marked Made in Japan
2012JD serials start
2015Fender Japan ends; Fender Made in Japan continues

What Makes Fender Japan Different

Vintage Reissues Built Like the Originals

Fender Japan did not start with new designs. It started by recreating the most loved years of the Stratocaster and Telecaster as closely as possible:

  • Reportedly 243 vintage Stratocasters studied with engineers of the time
  • About 100 spec points checked on the Strat and 70 on the Tele
  • Alder and ash bodies, when many Japanese guitars used sen ash
  • U.S.A. vintage pickups on every JV grade, even the ¥65,000 model
Fender Japan guitars: JV-era ST57 and ST62 Stratocaster catalog lineup
JV-era Stratocaster lineup: the ST’57 and ST’62, each in 115, 85 and 65 grades. Image: Fender Japan catalog

FujiGen vs Dyna Gakki

Who built them is the biggest single factor in how Fender Japan guitars are valued today.

FactoryYearsMarkingWhat to know
FujiGen1982 to around 1997Made in JapanThe most sought-after era
Dyna Gakki (phase one)From around 1995Crafted in JapanAssembled at Dyna; woodwork outsourced to companies such as Tokai
Dyna Gakki (phase two)From 2007Made in JapanFully built at Dyna Gakki

Dyna-made guitars are often rated below FujiGen ones, but they are highly regarded guitars in their own right.

How to Read Fender Japan Model Numbers

Model numbers on Fender Japan guitars tell you three things at once. Putting the price in the model number was common on Japanese guitars of the time.

ST
Body style
(TL = Telecaster)
57
Year recreated
(1957 specs)
115
List price
(¥115,000)

How to read a Fender Japan model number: ST57-115.

GradeList priceFinishU.S.A.-made parts (JV catalog)
115¥115,000LacquerPickups, pickguard and controls
85¥85,000LacquerPickups
65¥65,000PolyesterPickups

How to Date a Fender Japan by Serial Number

On Fender Japan guitars, a letter prefix tells you roughly when yours was made, and the marking next to it hints at which factory built it.

PeriodSerial formatMarkingBuilt by
1982–1997JV, SQ + 5 digits; E onward + 6 digitsMade in JapanFujiGen
From around 1995Letter + 5 or 6 digits, then letter + 0 + 5 digits (e.g. P0)Crafted in JapanDyna Gakki assembly
From 2007Letter + 0 + 5 digits (e.g. U0)Made in JapanDyna Gakki
From 2012JD + 2-digit year + 6 digitsMade in JapanDyna Gakki
Fender Japan guitars: FujiGen-era serial with Made in Japan
A FujiGen-era serial on the neck heel: J029301 with “MADE IN JAPAN.” Photo: FITM, CC BY-SA 3.0, via Wikimedia Commons

Which Fender Japan Should You Buy?

You want…Look for
The most collectible vintage reissueJV or SQ serial guitars (early 1980s)
A FujiGen build for lessE to V serial reissues (1984–1997)
A rare semi-customExTrad (1986)
Something no one else hasPerformer (Boxer Series)
A solid player on a budgetDyna-era Crafted in Japan models

My pick

A JV or SQ Serial Fender Japan

If I were choosing, I’d go for a JV or SQ serial guitar. They aren’t cheap, but there’s something special about owning one from Fender Japan’s very first production run.

Vintage Fender Japan Models Collectors Look For

JV Serial Guitars (1982–1984): Where It All Began

The first Fender Japans were the ST57 and ST62 Stratocasters and the TL52 and TL72 Telecasters, each offered in 115, 85 and 65 grades. Many players felt they had better neck work, finishing and setup than Fender USA guitars of the same years.

Decision line: if you want the Fender Japan with the strongest reputation, this is it, but check more than the neck plate before you buy.

ExTrad (1986): The Semi-Custom Fender Japan

ExTrad was the higher-end line of 1986: almost semi-custom guitars with selectable woods and colors, yet only around ¥70,000 at the time. Look for the ExTrad logo on the back of the headstock or the name engraved on the neck plate.

Fender Japan ExTrad Custom Made logo on the back of the headstock
The “Custom Made ExTrad” logo on the back of a Fender Japan headstock. Image: Yahoo! Auction

Decision line: a pretty rare model, worth grabbing if you find one in good shape.

Performer (Boxer Series): The 24-Fret Oddball

The Performer was part of the mid-1980s Boxer Series: a basswood body, 24 frets and bar-magnet pickups that the catalog calls Fender’s first. The PF-555 guitar and FB-555 bass each listed at ¥80,000.

Fender Performer in the Fender Japan Boxer and Squier catalog
The Performer in the mid-1980s Boxer Series catalog. Image: Fender Japan catalog

Notable Fender Japan Players

PlayerFender Japan connection
Richie KotzenHis Japanese-made signature Telecaster has been his main guitar since 1996
John NorumA Fender Japan ’72 Reissue Strat covered most of Gone to Stay
Yngwie MalmsteenJapan-built signature Strats in the studio, and reportedly Japanese Strats for smashing on stage

Buying Used Fender Japan Guitars

  • Read the serial and the marking together: Made in Japan vs Crafted in Japan tells you a lot. See the serial guide.
  • Don’t trust a JV plate alone: JV neck plates are sold on their own; check the neck pocket stamp and pencil date too.
  • Check the condition: after four decades, wear and modifications matter more than the badge.
  • Hear it before you buy: play or listen to the guitar yourself if you can.

Related Brands and Factories

Final Thoughts

Fender Japan started as Fender’s answer to the Japanese copies and ended up with a reputation of its own. Whether you want a JV serial Strat, a rare ExTrad or an oddball like the Performer, the serial, the marking and the factory are what tell you what you really have.

FAQ

Are Fender Japan guitars good?

Yes. The early FujiGen-built guitars in particular are highly respected, and many players rate them as highly as Fender USA guitars of the same years for neck work, finish and setup.

Who made Fender Japan guitars?

FujiGen built them from 1982 until around 1997. From around 1995 Dyna Gakki took over, first assembling guitars with outsourced woodwork (marked Crafted in Japan), then building them fully in-house from 2007 (marked Made in Japan).

What does ST57-115 mean?

ST is the body style (Stratocaster), 57 is the year it recreates (1957) and 115 is the original list price in thousands of yen (¥115,000).

How do I date a Fender Japan by serial number?

Look at the letter prefix and the marking. JV and SQ are the earliest (1982–1984), E and the alphabet serials run to 1997, prefixes with a 0 such as P0 or U0 are Dyna Gakki era, and JD serials from 2012 include the year (JD12 = 2012).

Is Fender Japan the same as Fender Made in Japan?

Not quite. Fender Japan ended in 2015, and Japanese production continued under Fender Made in Japan. Both are Japanese-built Fenders, but the name, period and serial formats differ.

All Fender Japan Articles


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